The Web Cushion » King Content http://webcushion.com For a soft landing Wed, 04 Aug 2010 20:11:51 +0000 http://wordpress.org/?v=2.9 en hourly 1 Media in the World of Politics http://webcushion.com/archives/2009/03/23/media-in-the-world-of-politics/ http://webcushion.com/archives/2009/03/23/media-in-the-world-of-politics/#comments Mon, 23 Mar 2009 21:33:16 +0000 admin http://webcushion.com/archives/2009/03/23/media-in-the-world-of-politics/ “With a big enough lever, you can move the world.” – Archimedes The media has been a powerful tool of persuasion and an effective vehicle to expand influence, a concept, or a reputation. Politicians know this and have used the media to either bolster their image or ruin others. A little TV appearance and a short interview with a media icon can be decisive or destructive. With the advances in information technology, media has become more powerful than it was before. If media is properly and fully utilized, regardless of what medium is used — TV, radio, Internet or the papers, a speech can go a long way, and these media appearances can cover the world. Case in point: The Gore-Bush Presidential Elections of 2000. Al Gore was leading. Every news channel projected him to be the winner. A simple news tip though, proved to be the pivotal point. Fox News received unofficial word that Florida voted for Bush. Due to the fact that Fox is widely considered a respectable media company, other big news channels like CNN followed suit. This led to Al Gore’s defeat in Florida, and consequently the candidate lost the presidential race. Such example illustrated how the media can persuade and dissuade people. Obama, like the majority of politicians nowadays, uses the media to showcase that his victory will be a victory for the non-Caucasian sector in the United States, as well as a milestone in political history, as he could be the first black president. Such sentiments elicit hope from non-Caucasian voters, especially blacks. Through the heavy use of media, this notion of hope and fresh politics is amplified.Jamie Gorelick has an article entitled “Another Blow to Justice” in the Business Politics site.

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