The Web Cushion

Sunday, January 10th, 2010

Mortgage Leads, You Get What You Pay for

Mortgage Leads, You Get What You Pay for
There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.
Lead companies sell their leads in a variety of ways. Some allow you to cherry pick, [...]

Thursday, May 21st, 2009

Forgotten Point of Sale System Features – Cash In Drawer Limits

This feature has been around since I started in the cash register business some 25+ years ago. I haven’t heard POS salespeople talk about this for over a decade and if it isn’t being used in your business you are opening yourself up for theft and possibly armed robbery of your business.
All cash registers and [...]

Friday, April 3rd, 2009

Leads: Do You Have Enough?

Generating leads is part of every business. Everyone has to have customers and prospective customers are leads. Even the shopper perusing the weekly grocery store ads is a lead, but generally leads are potential customers whom you contact in a variety of ways, several times before they make a buying decision and purchase your product [...]

Tuesday, March 17th, 2009

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Free Cash, Vouchers: The three above questions are three of the questions that people ask when it comes to paid surveys

Monday, March 16th, 2009

If You Are in Sales Do You Carry a Flashlight?

Many years ago I attended a sales workshop in Arizona. It didn’t take much to convince me to leave Toronto Canada in the middle of winter and go to Scottsdale. Little did I know how much that trip would change my outlook on selling.
Let me digress for a moment. Upon arrival at the hotel I [...]

Sunday, March 8th, 2009

“Double Your eBay Sales In 30 Days!”

First, and as important to your success as anything you learn here, is clearly understanding how eBay users find things to spend their money on.
No matter what type of buyer they are, no matter where they come from, they all use the same tool to find auction ads;
“They use the search bar to type [...]

Friday, February 27th, 2009

Sales: Asking The Right Questions

On an introductory call, how do you gather all of the information that you need from a prospect? An introductory call is usually fairly short, just a few minutes. You generally do not have the time to thoroughly question your prospect and then also move on to your next step, setting that introductory meeting. So, [...]

Thursday, February 26th, 2009

7 Ways Television Influences Your Prospects Behavior – Leverage This Into Money In Your Pocket!

Did you know, that television — the persistent purveyor of
pop culture here in America — shapes a LOT of your
prospects behavior patterns?
Here, listen to this:
1. The average US home has the TV on for 7 hours and 40
munites a day.
In case you’re wondering, that means by the time a child is
18 [...]

Saturday, February 14th, 2009

It’s All in the Questions

Contrary to many of the books on how to be an effective salesperson, selling in today’s market place is just the same as yesterday’s. Goods and services are still being bought and sold. Success is still measured by how many sales you close and the profitability within each sale.
So what separates successful sales personnel from [...]

Wednesday, February 11th, 2009

How To Optimize Sales Channel Selection

So many companies sign up third party resellers and distributors and system integrators and OEMs without giving proper rigorous attention to the process that’s required in order to define the selection criteria, find adequate channel partners, and actually go through a process of due diligence in order to screen them, select them, and bring them [...]